/* ============================================================
   AI SEO Pros - design system
   Light premium SaaS. One accent (indigo), gradient flourish,
   coral pin micro-accent. Theme locked light. ASCII only.
   ============================================================ */

@font-face { font-family: 'Satoshi'; src: url('/assets/fonts/satoshi-500.woff2') format('woff2'); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: 'Satoshi'; src: url('/assets/fonts/satoshi-700.woff2') format('woff2'); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: 'Satoshi'; src: url('/assets/fonts/satoshi-900.woff2') format('woff2'); font-weight: 900; font-style: normal; font-display: swap; }

:root {
  --ink: #101528;
  --body: #414866;
  --mute: #646B8C;
  --line: #E8EAF3;
  --line-2: #D8DCEA;
  --bg: #FFFFFF;
  --soft: #F6F7FC;
  --tint: #EEF0FB;
  --deep: #0A0E20;
  --deep-line: rgba(255,255,255,.12);
  --acc: #4F46E5;
  --acc-2: #4338CA;
  --cyan: #06B6D4;
  --coral: #FF4757;
  --grad: linear-gradient(115deg, #4F46E5 10%, #06B6D4 90%);
  --r-lg: 24px;
  --r-card: 16px;
  --r-btn: 12px;
  --shadow-1: 0 1px 2px rgba(16,21,40,.06), 0 0 0 1px rgba(16,21,40,.04);
  --shadow-2: 0 24px 48px -20px rgba(16,21,40,.25);
  --shadow-acc: 0 14px 36px -14px rgba(79,70,229,.45);
  --font: 'Satoshi', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --mono: ui-monospace, 'SF Mono', 'Cascadia Mono', Menlo, monospace;
  --ease: cubic-bezier(.16, 1, .3, 1);
  color-scheme: light;
}

/* ---------- reset / base ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font);
  font-weight: 500;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--body);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--acc); text-decoration: none; }
a:hover { color: var(--acc-2); }
::selection { background: rgba(79,70,229,.16); }
:focus-visible { outline: 3px solid rgba(79,70,229,.4); outline-offset: 2px; border-radius: 4px; }
strong { font-weight: 700; color: var(--ink); }

h1, h2, h3, h4 { color: var(--ink); font-weight: 900; line-height: 1.06; letter-spacing: -0.03em; text-wrap: balance; }
h1 { font-size: clamp(2.5rem, 5.2vw, 4.05rem); letter-spacing: -0.035em; }
h2 { font-size: clamp(1.9rem, 3.4vw, 2.75rem); }
h3 { font-size: 1.35rem; font-weight: 700; letter-spacing: -0.015em; line-height: 1.25; }
h4 { font-size: 1.08rem; font-weight: 700; letter-spacing: -0.01em; }
.lead { font-size: clamp(1.12rem, 1.7vw, 1.3rem); line-height: 1.55; color: var(--body); text-wrap: pretty; }
.grad-text { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.small { font-size: .92rem; }
.data-label { font-family: var(--mono); font-size: .78rem; letter-spacing: .02em; color: var(--mute); }

/* ---------- layout ---------- */
.container { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
.container-narrow { max-width: 780px; margin: 0 auto; padding: 0 24px; }
.band { padding: 96px 0; }
.band-tight { padding: 64px 0; }
.band-soft { background: var(--soft); }
.band-deep { background: var(--deep); color: #C7CBE3; }
.band-deep h2, .band-deep h3, .band-deep h4 { color: #fff; }
.section-head { max-width: 640px; margin-bottom: 48px; }
.section-head p { margin-top: 14px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.split.wide-left { grid-template-columns: 1.08fr .92fr; }
hr.rule { border: 0; border-top: 1px solid var(--line); }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 40;
  background: rgba(255,255,255,.82);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav { display: flex; align-items: center; gap: 32px; height: 70px; }
.brand { display: inline-flex; align-items: center; gap: 10px; font-weight: 900; font-size: 1.14rem; letter-spacing: -0.02em; color: var(--ink); }
.brand:hover { color: var(--ink); }
.brand-mark { width: 34px; height: 34px; flex: none; }
.nav-links { display: flex; align-items: center; gap: 26px; margin-left: 8px; list-style: none; }
.nav-links > li { position: relative; }
.nav-links a, .nav-links button {
  font: inherit; font-size: .96rem; font-weight: 700; color: var(--ink);
  background: none; border: 0; cursor: pointer; display: inline-flex; align-items: center; gap: 5px; padding: 8px 0;
}
.nav-links a:hover, .nav-links button:hover { color: var(--acc); }
.nav-cta { margin-left: auto; display: flex; align-items: center; gap: 18px; }
.nav-phone { font-weight: 700; font-size: .96rem; color: var(--ink); display: inline-flex; align-items: center; gap: 8px; white-space: nowrap; }
.nav-phone:hover { color: var(--acc); }
.nav-phone .ic { color: var(--acc); }

.drop-menu {
  position: absolute; top: calc(100% + 10px); left: -16px; min-width: 248px;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-card);
  box-shadow: var(--shadow-2); padding: 10px;
  opacity: 0; visibility: hidden; transform: translateY(6px);
  transition: opacity .18s var(--ease), transform .18s var(--ease), visibility .18s;
  display: grid; gap: 2px;
}
.drop-menu.cols-2 { grid-template-columns: 1fr 1fr; min-width: 430px; }
.drop:hover .drop-menu, .drop:focus-within .drop-menu, .drop.open .drop-menu { opacity: 1; visibility: visible; transform: translateY(0); }
.drop-menu a { display: block; padding: 9px 12px; border-radius: 10px; font-size: .93rem; font-weight: 700; color: var(--ink); }
.drop-menu a:hover { background: var(--soft); color: var(--acc); }
.drop .chev { transition: transform .18s var(--ease); }
.drop:hover .chev, .drop.open .chev { transform: rotate(180deg); }

.nav-burger { display: none; margin-left: auto; background: none; border: 0; color: var(--ink); cursor: pointer; padding: 8px; }

/* ---------- buttons / chips ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  font: inherit; font-size: 1rem; font-weight: 700; letter-spacing: -0.01em;
  padding: 14px 24px; border-radius: var(--r-btn); border: 1px solid transparent;
  cursor: pointer; white-space: nowrap;
  transition: transform .16s var(--ease), box-shadow .16s var(--ease), background .16s, color .16s, border-color .16s;
}
.btn:active { transform: scale(.98); }
.btn .ic { width: 19px; height: 19px; }
.btn-primary { background: var(--acc); color: #fff; box-shadow: var(--shadow-acc); }
.btn-primary:hover { background: var(--acc-2); color: #fff; transform: translateY(-1px); }
.btn-ghost { background: #fff; color: var(--ink); border-color: var(--line-2); box-shadow: var(--shadow-1); }
.btn-ghost:hover { border-color: var(--acc); color: var(--acc); transform: translateY(-1px); }
.btn-on-dark { background: #fff; color: var(--ink); }
.btn-on-dark:hover { transform: translateY(-1px); color: var(--acc); }
.btn-sm { padding: 10px 18px; font-size: .93rem; border-radius: 10px; }
.btn-lg { padding: 17px 30px; font-size: 1.06rem; }

.chip {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: .88rem; font-weight: 700; color: var(--ink);
  background: #fff; border: 1px solid var(--line-2); border-radius: 999px; padding: 7px 14px;
}
.chip .dot-pin { color: var(--coral); }

/* ---------- cards / tiles ---------- */
.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-card);
  padding: 28px; box-shadow: var(--shadow-1);
  transition: transform .2s var(--ease), box-shadow .2s var(--ease), border-color .2s;
}
a.card { display: block; color: inherit; }
.card.lift:hover { transform: translateY(-3px); box-shadow: var(--shadow-2); border-color: var(--line-2); }
.card-tint { background: linear-gradient(150deg, #EEF0FF 0%, #E6F7FB 100%); border-color: #DFE3F8; }
.card-soft { background: var(--soft); box-shadow: none; }
.card h3 { margin-bottom: 8px; }
.card .ic-badge { margin-bottom: 18px; }

.ic { width: 22px; height: 22px; flex: none; }
.ic-badge {
  width: 44px; height: 44px; border-radius: 12px; display: inline-flex; align-items: center; justify-content: center;
  background: var(--tint); color: var(--acc);
}
.band-deep .ic-badge { background: rgba(255,255,255,.08); color: var(--cyan); }

.tile {
  display: flex; align-items: center; gap: 12px;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-card);
  padding: 16px 18px; font-weight: 700; color: var(--ink); font-size: .98rem;
  transition: transform .18s var(--ease), border-color .18s, box-shadow .18s var(--ease);
}
.tile .ic { color: var(--acc); }
.tile .arrow { margin-left: auto; opacity: 0; transform: translateX(-4px); transition: all .18s var(--ease); color: var(--acc); }
.tile:hover { transform: translateY(-2px); border-color: var(--acc); box-shadow: var(--shadow-1); color: var(--ink); }
.tile:hover .arrow { opacity: 1; transform: translateX(0); }

.stat { padding: 0; }
.stat .stat-num { font-size: clamp(2rem, 3.2vw, 2.7rem); font-weight: 900; letter-spacing: -0.03em; line-height: 1.05; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.stat .stat-label { margin-top: 6px; font-size: .95rem; color: var(--mute); font-weight: 700; }

/* ---------- media / figures ---------- */
.media { border-radius: var(--r-lg); overflow: hidden; box-shadow: var(--shadow-2); }
.media img { width: 100%; height: 100%; object-fit: cover; }
.media-caption { margin-top: 12px; font-size: .9rem; color: var(--mute); font-weight: 700; }

.hero-media { position: relative; }
.hero-media .media { aspect-ratio: 4 / 3.1; }
.float-card {
  position: absolute; background: #fff; border: 1px solid var(--line);
  border-radius: var(--r-card); box-shadow: var(--shadow-2); overflow: hidden;
}
.float-img { right: -18px; top: -26px; width: 200px; transform: rotate(2deg); }
.float-img img { aspect-ratio: 4 / 3; object-fit: cover; }
.float-img figcaption { padding: 10px 12px; font-size: .78rem; font-weight: 700; color: var(--mute); }
.float-stat { left: -22px; bottom: 30px; padding: 16px 20px; max-width: 250px; }
.float-stat .stat-num { font-size: 1.5rem; }

/* ---------- client strip ---------- */
.client-strip { border-top: 1px solid var(--line); }
.client-strip .inner { display: flex; flex-wrap: wrap; align-items: baseline; gap: 18px 40px; padding: 30px 0; }
.client-strip .label { font-size: .9rem; font-weight: 700; color: var(--mute); }
.client-strip .name { font-weight: 900; letter-spacing: -0.015em; color: #9CA1BC; font-size: 1.02rem; white-space: nowrap; transition: color .18s; }
.client-strip .name:hover { color: var(--ink); }

/* ---------- steps ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.step { position: relative; padding-top: 22px; }
.step::before { content: ""; position: absolute; top: 0; left: 0; width: 44px; height: 3px; border-radius: 2px; background: var(--grad); }
.step h3 { margin-bottom: 8px; }

/* ---------- faq ---------- */
.faq { display: grid; gap: 12px; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 0; overflow: hidden; }
.faq summary {
  list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 20px 24px; font-weight: 700; color: var(--ink); font-size: 1.02rem;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary .ic { color: var(--mute); transition: transform .2s var(--ease); }
.faq details[open] summary .ic { transform: rotate(180deg); color: var(--acc); }
.faq .faq-a { padding: 0 24px 22px; color: var(--body); }
.band-soft .faq details { box-shadow: var(--shadow-1); border-color: transparent; }

/* ---------- CTA band ---------- */
.cta-panel {
  background: linear-gradient(135deg, #F0F1FE 0%, #E8F8FC 100%);
  border: 1px solid #DFE3F8; border-radius: var(--r-lg);
  padding: clamp(36px, 5vw, 64px);
}
.cta-panel h2 { max-width: 560px; }
.cta-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 40px; }
.cta-path { background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 26px; display: flex; flex-direction: column; gap: 10px; align-items: flex-start; box-shadow: var(--shadow-1); }
.cta-path .ic-badge { margin-bottom: 4px; }
.cta-path h4 { font-size: 1.05rem; }
.cta-path p { font-size: .93rem; color: var(--mute); }
.cta-path .btn { margin-top: auto; }

/* ---------- footer ---------- */
.site-footer { border-top: 1px solid var(--line); padding: 72px 0 36px; background: var(--bg); }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1.2fr 1fr; gap: 48px; }
.footer-grid h4 { font-size: .88rem; text-transform: none; color: var(--ink); margin-bottom: 16px; }
.footer-grid ul { list-style: none; display: grid; gap: 10px; }
.footer-grid ul a { color: var(--mute); font-size: .94rem; font-weight: 500; }
.footer-grid ul a:hover { color: var(--acc); }
.footer-brand p { color: var(--mute); font-size: .94rem; margin-top: 14px; max-width: 300px; }
.footer-contact { margin-top: 18px; display: grid; gap: 8px; }
.footer-contact a { display: inline-flex; align-items: center; gap: 9px; color: var(--ink); font-weight: 700; font-size: .96rem; }
.footer-contact a:hover { color: var(--acc); }
.footer-bottom { margin-top: 56px; padding-top: 24px; border-top: 1px solid var(--line); display: flex; flex-wrap: wrap; gap: 12px 24px; align-items: center; justify-content: space-between; color: var(--mute); font-size: .88rem; }
.footer-bottom a { color: var(--mute); }
.footer-bottom a:hover { color: var(--acc); }

/* ---------- mobile call bar (always on below 1024px, no JS) ---------- */
.callbar {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 50;
  display: none; gap: 10px; padding: 10px 14px calc(10px + env(safe-area-inset-bottom));
  background: rgba(255,255,255,.94); backdrop-filter: blur(12px); border-top: 1px solid var(--line);
}
.callbar .btn { flex: 1; padding: 13px 10px; font-size: .97rem; }

/* ---------- breadcrumbs ---------- */
.crumbs { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; font-size: .88rem; font-weight: 700; color: var(--mute); padding: 20px 0 0; }
.crumbs a { color: var(--mute); }
.crumbs a:hover { color: var(--acc); }
.crumbs .sep { color: var(--line-2); }
.crumbs .here { color: var(--ink); }

/* ---------- long-form prose ---------- */
.prose > * + * { margin-top: 1.1em; }
.prose h2 { margin-top: 1.8em; font-size: 1.7rem; }
.prose h3 { margin-top: 1.5em; }
.prose ul { padding-left: 1.2em; }
.prose li + li { margin-top: .5em; }

/* ---------- checklist ---------- */
.checks { list-style: none; display: grid; gap: 14px; }
.checks li { display: flex; gap: 12px; align-items: flex-start; }
.checks .ic { color: var(--acc); margin-top: 3px; width: 20px; height: 20px; }

/* ---------- city cloud (AZ band) ---------- */
.city-cloud { display: flex; flex-wrap: wrap; gap: 10px 26px; align-items: baseline; }
.city-cloud span { font-weight: 900; letter-spacing: -0.03em; line-height: 1; color: var(--line-2); transition: color .3s; }
.city-cloud span:nth-child(3n+1) { color: #C9CDE4; }
.city-cloud .cy-1 { font-size: clamp(2.6rem, 5vw, 4rem); background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.city-cloud .cy-2 { font-size: clamp(1.9rem, 3.6vw, 2.9rem); color: var(--ink); }
.city-cloud .cy-3 { font-size: clamp(1.4rem, 2.6vw, 2rem); }
.city-cloud .cy-4 { font-size: clamp(1.05rem, 1.9vw, 1.4rem); }

/* ---------- motion ----------
   All content is unconditionally visible. Motion = one-shot hero
   entrance on load plus hover/active physics. No scroll-driven or
   observer-driven visibility anywhere, by design.
   .reveal is an inert marker class reserved for future motion. */
@keyframes rise-in {
  from { opacity: 0; transform: translateY(16px); }
  to { opacity: 1; transform: none; }
}
@media (prefers-reduced-motion: no-preference) {
  .hero .split > * { animation: rise-in .7s var(--ease) both; }
  .hero .split > *:nth-child(2) { animation-delay: .14s; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn, .card, .tile, .drop-menu { transition: none; }
}

/* ---------- responsive ---------- */
@media (max-width: 1023px) {
  .band { padding: 72px 0; }
  .split, .split.wide-left { grid-template-columns: 1fr; gap: 44px; }
  .nav-links, .nav-phone { display: none; }
  .nav-burger { display: inline-flex; }
  .nav-cta .btn { display: none; }
  .nav.nav-open .nav-links {
    display: grid; position: absolute; top: 70px; left: 0; right: 0;
    background: #fff; border-bottom: 1px solid var(--line); padding: 18px 24px 26px; gap: 4px;
    box-shadow: var(--shadow-2); margin: 0;
  }
  .nav.nav-open .nav-links > li { width: 100%; }
  .nav.nav-open .drop-menu {
    position: static; opacity: 1; visibility: visible; transform: none;
    box-shadow: none; border: 0; padding: 2px 0 10px 14px; min-width: 0; display: none;
  }
  .nav.nav-open .drop.open .drop-menu { display: grid; }
  .drop-menu.cols-2 { grid-template-columns: 1fr; min-width: 0; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .cta-grid, .steps { grid-template-columns: 1fr; }
  .callbar { display: flex; }
  .float-img { right: 6px; top: -20px; width: 150px; }
  .float-stat { left: 6px; bottom: 18px; }
}
@media (max-width: 640px) {
  .band { padding: 56px 0; }
  h1 { font-size: clamp(2.1rem, 9vw, 2.7rem); }
  .container, .container-narrow { padding: 0 20px; }
  .footer-grid { grid-template-columns: 1fr; gap: 36px; }
  .btn-row { display: grid; gap: 12px; width: 100%; }
  .btn-row .btn { width: 100%; }
  body { padding-bottom: 74px; }
}
@media (min-width: 641px) {
  .btn-row { display: flex; gap: 14px; flex-wrap: wrap; }
}

/* ---------- lead form ---------- */
.lead-form { display: grid; gap: 16px; }
.lead-form .field { display: grid; gap: 7px; }
.lead-form .field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.lead-form label { font-size: .9rem; font-weight: 700; color: var(--ink); }
.lead-form input, .lead-form select {
  font: inherit; font-size: 1rem; font-weight: 500; color: var(--ink); background: #fff;
  border: 1px solid var(--line-2); border-radius: 11px; padding: 13px 15px; width: 100%;
  transition: border-color .15s, box-shadow .15s;
}
.lead-form input::placeholder { color: #9aa0bd; }
.lead-form input:focus, .lead-form select:focus { outline: none; border-color: var(--acc); box-shadow: 0 0 0 3px rgba(79,70,229,.15); }
.lead-form select {
  appearance: none; -webkit-appearance: none; cursor: pointer; padding-right: 42px;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='16' height='16' fill='none' stroke='%236B7290' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'><path d='M4 6l4 4l4 -4'/></svg>");
  background-repeat: no-repeat; background-position: right 15px center;
}
.lead-form .hp { position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; opacity: 0; }
.lead-form button[type="submit"] { margin-top: 4px; }
.lead-form button[disabled] { opacity: .6; cursor: default; }
.form-status { font-size: .92rem; font-weight: 700; margin: 2px 0 0; min-height: 1px; }
.form-status.is-error { color: #C4362F; }
.form-done { background: var(--soft); border: 1px solid var(--line); border-radius: var(--r-card); padding: 28px 26px; }
.form-done h3 { margin-bottom: 8px; }
.form-done p { color: var(--body); font-size: 1rem; }
@media (max-width: 560px) {
  .lead-form .field-row { grid-template-columns: 1fr; }
}