A fractional CMO for your local business.
Silicon Valley expertise, applied to Main Street. You get a marketing leader who owns the plan, the budget, and the number, without putting an executive on your payroll.
The strategy is a person. The execution is AI systems running every day underneath it. One accountable operator, one phone number, one weekly report.
What a fractional CMO actually is.
A chief marketing officer you hire part time. Same job, same accountability, a fraction of the cost of a salaried hire.
Most local businesses do not have anyone doing this job. Marketing decisions get made in the truck between jobs, or handed to whoever called last with a pitch. A website here, an ads guy there, a review request nobody sent. Every piece is somebody else's channel and nobody owns the outcome.
The CMO job is the missing layer. Where the money goes. What the offer is. Which cities are worth fighting for. What the website has to say to close the job. Whether last month worked. It is one job, and it belongs to one person.
Owns the number
Leads, booked jobs, and cost per call. Reviewed weekly, reported plainly, not buried in a dashboard nobody opens.
Owns the budget
What gets spent, on which channel, in which cities, and what gets cut when it stops paying for itself.
Owns the message
The offer, the proof, and the words on every page and ad. Consistent everywhere a customer meets you.
Owns the follow-up
Missed calls, unanswered forms, and quotes that went quiet. The cheapest leads you have are the ones you already paid for.
Silicon Valley playbook. Main Street business.
Technology companies do not guess at growth. They instrument it, run it on a cadence, and automate the repetitive parts. Almost no local business is run that way. That gap is the whole opportunity.
Everything is measured
Calls tracked to the ad, the page, and the city that produced them. If a channel cannot be measured, it does not get the budget.
Software does the repetitive work
Rank checks, AI answer checks, search term reviews, content publishing, and follow-up messages run on schedule without anyone remembering to do them.
A weekly operating cadence
One review every week: what moved, what stalled, what changes next. Not a quarterly deck. A standing decision meeting on your business.
Built for how people search now
Customers ask ChatGPT and Google's AI who to hire before they ever see a map pack. Being the answer is an engineering problem, and it is one we solve on purpose.
Three ways to solve this. One that fits.
The marketing leader job has to sit somewhere. Here is what each option really costs you.
Do it yourself
You already know this one. Marketing happens at 9pm after the invoices, in whatever time is left. Decisions get made from whoever pitched you last, and the follow-up slips when the season gets busy.
Costs you the evenings and the leads you never called back.Hire a full-time CMO
Real leadership, on your payroll, with a salary and benefits that only make sense at a scale most local businesses have not reached. And one hire still cannot personally run ads, build the site, write content, and chase leads.
Right answer eventually. Wrong answer right now.Fractional CMO
One operator owns the strategy, the budget, and the results, part time. AI systems handle the daily execution across every channel. You get the leadership and the labor for less than a junior hire.
Month to month. Cancel any time. You keep everything.The plan, and the hands to run it.
Strategy without execution is a document. These are the five systems your CMO actually operates, and any of them can be the starting point.
- Google Ads, built to ring the phone with the jobs you want in the cities you want
- Website design, hand-coded, fast, and written to close instead of to decorate
- Local SEO and Google Business Profile, map pack position, reviews, and citations across your service area
- AI search optimization, so ChatGPT, Gemini, and AI Overviews name your business
- CRM and automation, missed-call text back and follow-up that never forgets a lead
Already have an ads guy or a site you like? Good. A CMO works with what is there and replaces only what is losing you money.
The first ninety days.
Week one: the audit and the plan
We find where you stand in Google, in the map pack, and in AI answers, then where calls are leaking today. You get the findings and a written plan, yours to keep whether you hire us or not.
The 30-day sprint
Foundation first. Website, Google Business Profile, tracking, ads, and AI visibility fixed hard and fast, so every dollar after month one lands on something that works.
The ongoing engine
AI systems run the daily work. Steve runs the strategy, the weekly review, and the phone. You see every call, every lead, and every dollar in plain language.
The first business it was built for was our own.
Wave & Ridge Rentals started with jet skis, a work ethic, and no revenue. Brand, website, online booking, Google Ads, and social media were built and run the same way we run a client account. It cleared roughly $230,000 in its first season and over $500,000 from January to mid-July 2026, and a second location is opening now.
Schrapper's Fine Cabinetry, 42 years of craft in Florida, got the wholesale version: a rebuilt site, an automated CRM behind it, and the traffic to fill the pipeline. Millions of dollars in new revenue followed within six months.
Wave & Ridge Rentals on Canyon Lake, Arizona.
Straight answers.
What is a fractional CMO?
How is this different from a marketing agency?
Does my business need a CMO at all?
What does the Silicon Valley part mean?
How long is the commitment?
How do we start?
Start with the audit, not the contract.
Fifteen minutes to see where you stand and what a CMO would do about it. Pick whichever path suits you.
Call Steve directly
Fastest path. If your day is run from a truck, this one is for you.
(480) 605-4478Get the free AI audit
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