A fractional CMO for Main Street.

Silicon Valley expertise, applied to local business. One operator owns your marketing strategy, budget, and numbers. AI systems run the daily work: ads, website, search, and being the name AI recommends.

Get the free AI audit How it works

Client growth Weekly report

Revenue - Wave & Ridge Rentals built from $0

$500k+

Wave & Ridge revenue, Jan to mid-July 2026

Millions

in new client revenue within 6 months, Schrapper's Fine Cabinetry

2nd

Wave & Ridge location now opening

Tracked every week: rankings, calls, reviews, and who AI recommends

Trusted by

Schrapper's Fine Cabinetry Wave & Ridge Rentals The Starks Team VIP IV Wellness Peptide Institute Signature Interiors Paragon Pools Arizona Smiles

Search changed. Most local marketing did not.

Rankings used to be the whole game. Now Google answers with AI before anyone scrolls, and your customers ask ChatGPT for one name, not ten blue links. Keeping up with that is a full-time job, and in most local businesses nobody owns it.

Google answers before the map pack

AI Overviews now sit above everything. If AI does not know your business, you are below the fold.

Chatbots recommend by name

ChatGPT and Gemini hand out one or two specific local businesses when someone asks who to hire.

The known business gets the call

The winners are the companies AI can see, verify, and quote. That is a solvable engineering problem.

Marketing leadership, without the payroll.

A fractional CMO is the chief marketing officer you hire part time. Same job, same accountability, a fraction of the cost of a salaried hire.

Owns the number

Leads, booked jobs, and cost per call. Reviewed every week, reported in plain language.

Owns the budget

What gets spent, on which channel, in which cities, and what gets cut when it stops paying.

Owns the message

The offer, the proof, and the words on every page and ad. Consistent everywhere customers meet you.

Owns the follow-up

Missed calls, quiet quotes, old leads. The cheapest work you can win is what you already paid for.

What a fractional CMO does

Five systems. One person accountable.

These are the channels your fractional CMO operates. Each one works alone. Together they turn searches, questions, and scrolls into booked jobs.

Google Ads Management

Campaigns built for one outcome: your phone ringing with the right jobs in the right cities.

Call-focused campaigns, not click vanity
Landing pages matched to every ad
AI-monitored budgets and search terms

Explore Google Ads

Website Design

Hand-built, fast, and made to convert calls. The site you are reading was built by the same system we sell.

Explore Website Design

Local SEO + GBP

Map pack rankings, reviews, citations.

AI Search Optimization

Get named by ChatGPT and Gemini.

CRM + Automation

Missed-call text back, instant follow-up.

Run by AI. Accountable to a human.

This is what marketing leadership looks like when AI does the daily grind and one operator owns every result.

Weekly rank and AI answer checks

We watch where you show up in Google and in AI answers every week, across the cities you actually serve.

Ads tuned on a machine cadence

Budgets, bids, and search terms reviewed at a pace no human account manager keeps.

Content that compounds

Pages, posts, and Google Business updates published on schedule, written for your trade and your cities.

A human on the phone

Steve answers, explains, and owns the plan. No account managers, no ticket queue.

See how the CMO role works

Case study: Schrapper's Fine Cabinetry

Millions in new revenue in six months.

Schrapper's has built custom cabinetry for over four decades. We rebuilt schrappers.com end to end, wired an automated CRM behind it, and drove the traffic that filled the pipeline. Millions of dollars in new revenue followed within six months.

Millions

in new revenue, first 6 months

42+

years of craft, now with a modern engine

Read the Schrapper's story

Custom home office built-ins by Schrapper's

Custom cabinetry by Schrapper's, Jupiter and West Palm Beach, Florida.

Built for the trades.

Every trade gets its own playbook, landing pages, and proof. Pick yours.

Cabinet Makers Plumbers Electricians Framers Painters Roofers HVAC Pool Builders Landscapers Concrete

A different trade? The system still fits. Call (480) 605-4478 and ask.

Arizona is the home turf.

Based in the East Valley, working every market in the state. Local enough to know the difference between a Queen Creek build and a Flagstaff cabin.

Statewide service with city-level targeting
Ads geo-tuned to the metros you actually want
Content written for Arizona seasons, codes, and customers

Phoenix Mesa Tucson Tempe Chandler Gilbert Peoria Scottsdale Goodyear Flagstaff Queen Creek Surprise Prescott Casa Grande Yuma Glendale

From first call to full engine.

Book the audit call

Fifteen minutes. We show you where you rank, what AI says about you, and where calls are leaking. You keep the findings and the plan either way.

The 30-day sprint

Website, Google Business Profile, ads, and AI visibility fixed hard and fast. The foundation gets set in the first month.

The ongoing CMO seat

AI systems run the daily work. Steve runs the strategy, the budget calls, and the weekly review. You see every call, every lead, every dollar in plain language.

Wave and Ridge Sea-Doo Switch pontoon on Canyon Lake, Arizona

Wave & Ridge Rentals on Canyon Lake, Arizona.

Case study: Wave & Ridge Rentals

Zero to over half a million by mid-July 2026.

Wave & Ridge started with jet skis, a work ethic, and no revenue. We built the brand, the website, the online booking flow, the Google Ads engine, and the social media that scales it. They are opening a second location. It is the same playbook we bring to any local business.

$230K

first season revenue

$500K+

Jan to mid-July 2026

See the Wave & Ridge build All case studies

Straight answers.

What is a fractional CMO?

A marketing leader you hire part time instead of full time. You get the strategy, the budget decisions, and the accountability of a chief marketing officer without adding an executive salary to your payroll.

How is that different from a marketing agency?

An agency runs the one channel you hand it and reports on that channel. A fractional CMO owns the whole picture: the budget, the offer, the website, the follow-up, and whether any of it produced booked work. We do both, so the plan and the execution never point in different directions.

What is in the free AI audit?

We check where your business shows up in Google Search, Google Maps, and AI tools like ChatGPT and Gemini for the searches your customers actually make. You get the findings and a plan on a 15-minute call. No obligation.

How fast will I see results?

Google Ads can produce calls the first week. SEO and AI visibility compound over weeks and months. We are straight with you about which lever does what, and we never guarantee rankings.

What does it cost?

Far less than a marketing hire, and it is scoped to your trade, your market, and how aggressive you want to be. Month to month, cancel any time, and you keep everything we build. Book the audit call and you will leave with a number, not a runaround.

Who actually does the work?

Steve Underwood is your CMO, with AI systems doing the day-to-day execution: tracking, content, and ad checks. You get agency output with one accountable human on the phone.

Start with the audit, not the contract.

Fifteen minutes to see where you stand and what a CMO would do about it. No pitch deck. Pick whichever path suits you.

Call Steve directly

Fastest path. If your day is run from a truck, this one is for you.

(480) 605-4478

Get the free AI audit

Tell us your trade and city. We run the checks and send findings.

Get the free AI audit

Book a strategy call

Pick a time between jobs. Calendar sync, no back and forth.

See open times