Millions in new revenue in six months.

Schrapper's Fine Cabinetry has been building custom cabinetry in Jupiter and West Palm Beach, Florida for more than 42 years. Kitchens, built-in libraries, home offices, closets: the kind of work that sells itself once a homeowner sees it in person. The problem was getting seen in the first place. A cabinet shop with four decades of craft behind it still needs the phone to ring, and the old website was not doing that job.

We rebuilt schrappers.com from the ground up. Every page was restructured around how homeowners actually search for a custom cabinet maker: by project type, by room, by the kind of finish they have in mind. The photography already existed in the shop's own portfolio. What was missing was a site built to get that portfolio in front of people who were ready to hire, and a way to catch every lead that came in through it.

That is where the CRM came in. We wired an automated system behind the new site so every form fill and every phone inquiry landed in one place, with follow-up sequences running automatically instead of depending on someone remembering to call back. Cabinetry is a long sales cycle. A homeowner might request a quote, go quiet for two weeks, then come back ready to sign. The CRM keeps that lead warm the whole time instead of letting it go cold in an inbox.

Behind the new site and the CRM sat an SEO and content program built to keep the traffic coming: pages and content written for the searches Schrapper's customers actually run, and kept up as search itself keeps changing. The traffic grew, and it grew into the right kind of visitor, people already looking to hire a custom cabinet maker, not window shoppers.

The result, by Schrapper's own account: millions of dollars in new revenue within six months of the rebuild going live. Schrapper's is based in Florida, not Arizona, proof that the same system built for Arizona trades works anywhere a business depends on people finding it, trusting it, and calling.

See the full site at schrappers.com.