A rental business built from zero.

Wave & Ridge Rentals runs a fleet of jet skis and boats out of the East Valley, putting people on the water at Canyon Lake and Saguaro Lake. The business did not start with a website, a booking system, or an ads account, the kind of infrastructure people assume every rental business already has. It started with the equipment and a plan to rent it out.

We built the brand from the name up, then built waveandridge.com to carry it: a site made to show the fleet, explain how rentals work, and get someone from browsing to booked in a few taps. Booking a jet ski or a boat used to mean a phone call during business hours. We built in online booking so customers can see what is available and reserve it themselves, any time, and Wave & Ridge can see the whole calendar in one place instead of juggling a notebook or a spreadsheet.

None of that matters if nobody finds the site. We built and run the Google Ads program that sends people looking to rent on Canyon Lake or Saguaro Lake straight to the fleet, with campaigns that shift as the lake season shifts: more aggressive when the water is warm and the calendar has room to fill, pulled back when demand does not need the push. Social media does the other half of the job, keeping the fleet in front of everyone already planning their next trip to the water.

The numbers tell the story of a business that started at zero. The first season, May through the end of the year, brought in roughly $230,000. From January to mid-July 2026 alone, Wave & Ridge passed $500,000, and they are opening a second location. Google Ads brings the people ready to book today, social keeps the brand in front of everyone planning ahead, and both scale as fast as the business can add boats.

The result is a rental business that runs on a real system instead of word of mouth and a phone number written on a sign. Wave & Ridge books rentals through a site and a booking flow built for exactly that job, backed by an ads engine that keeps working whether or not anyone is standing at the dock to answer questions. It is the same playbook we bring to any local business that is ready to stop running on hope.

See the boats and the booking flow at waveandridge.com.